Wednesday, 13 February 2013

Geo-Modified Keyword Targeting for small businesses , SEO tips by SEO Experts Ahmedabad

Posted By: Virat Shukla

SEO can be challenging for small businesses. They must compete for the same market share against larger brands that often have more prestige, brand recognition, and consumer affinity.

That doesn’t mean that organic search is out of reach for small businesses as a powerful inbound marketing channel with high potential for return. In order to compete with large brands, small business owners must have an SEO strategy that offsets the often large difference in marketing budget. Because small businesses will not be able to outspend their larger counterparts on media acquisition, they must take a much more targeted and refined approach.

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When it comes to short-tail SEO—general phrases with a high amount of search volume—the search engine results pages are dominated by big brands. There is little that a small business marketer with limited budget can do to change these results.

Despite various limitations, small businesses can gain meaningful search engine result real estate with a focus on areas of lowered competition. When geography is taken into account, there is often a much smaller big-brand presence in search results. That opens a window of opportunity for small businesses to gain useful organic search visibility.

Focusing on consumers looking for products and services in specific locales is a great way to limit the competition and give small businesses the ability to gain valuable real estate on search engine results pages. If the business also has an offline presence in a specific locale, there is even more opportunity in targeting these consumers. Consumers trust of a business they can visit in person, which will lead to higher conversion rates.

Geo-Modified Keyword Targeting

Part of the opportunity of location-based SEO for small businesses is to utilize geo-modified search queries. Better yet, in order to benefit from this method, the business does not necessarily have to be location-based. Geo-targeted search phrases are typically very low in competition and are often searched at the purchase stage of the buying cycle, which means they carry high-conversion rates.

E.g. The Real Time Example

Let’s use “Anti Cancer medicine supplier” as an example. There are 22,200 Google searches for “Anti Cancer medicine supplier” each month. However, a small business typically would not have enough budgets allocated to SEO to rank on page 1 for that query. When the geo-modifier “south africa” is added to the query the result will be different for targeted audience. This is still a decent amount of search volume and can certainly lead to home security sales.

Video Example

Local Search
If the small business has physical locations that consumers can visit, local search is an absolute must. Local search campaigns are ideal for capturing consumers searching on mobile devices because they can get directions and call the business with a simple click. There is no excuse for any local business to not have an optimized presence in local search engines, particularly within the major ones (Google +, Yahoo Local, Bing Local).
By creating and optimizing listings in local search engines, small business can get a great deal of search engine presence with a limited budget while increasing their rankings within a specific region.

Hope You all like My Video,For the next time I would try to do my best for video tips and articles. Find out daily updates on my Blog and Google +. Will be there with you with more techniques.

Thank You and Best Regards From

Posted By: Virat Shukla


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