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Friday, 15 March 2013

SEO Fundamentals by SEO Expert India


AUTHOR : +VIRAT SHUKLA



Search Engine Optimization Fundamentals

There are basically 3 primary components that build foundation for SEO (Search Engine Optimization): CODE, CONTENT, and AUTHORITY. These make the major difference between a successful and unsuccessful Search Engine Optimization Campaign.
These all components require regular maintenance. Since the Internet is constantly changing, as are webpage, links, and more.

CODE:

This element helps search engine crawlers or “Spiders” navigate through the website to pinpoint the data they are specifically searching for. It has some of sub sections which should be considered as core at the time of development.

i. Page Speed
Have you ever notice how Google’s Search Engine likes to declare how many results were found in the amount of time?

For Example
Enter keyword or Phrase SEO Company in Ahmedabad, Google will proudly declare “About 1,390,000 results (0.52 seconds) 

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Google confesses that it really favors websites that simply load faster.


ii.  Architecture
Website architecture/structure is another crucial element that helps spiders and visitors crawl through the entire website. This can be maintained in two ways, Creating an .XML sitemap and an HTML sitemap. Google was first responsible for introducing us to sitemaps that web developers could write a document including all links across their sites.
There are several major factors or elements which lie under code for the consideration; I will try to discuss it with you in next post.

CONTENT:


When I think about content section for any web page my brain starts thinking of my favorite line from Hollywood blockbuster Movie series James Bond. Bond, James Bond…”Name is Enough”

As I have mentioned in my previous blog post Contents are King” once again I agree with this. So try to put appropriate content with targeted keyword or phrase so that visitors and search engines can easily under what you are trying to communicate. For the developers and designers it lies between different Tags like H1 & H2 tags, URLs, Meta, Title and more.



i.Keyword Consideration
With the amount of keyword reference, including title tags, meta tags and H1, It is important not over-saturate the text with targeted keywords.


AUTHORITY


The main objective is to gain authority for the website. Putting strong , relevant and authoritative content on the webpage is what makes attractive to search engines and appealing to end users.





i.Social Media

Best SMO Company India
As usual social media plays vital role for increasing website traffic and it is also a convenient way for people to stay in touch. Sharing URL increases the Domain Authority. It’s not important what do you say about you, it’s important what do others say about you?  These will always come from social media sharing, updating, commenting and lot more.





ii.Blogs

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Blogs works in a similar way as public relations services do, in that having back-links pointing to the original website provides traffic and authority. Blogging is all about networking. Try to invite Guest Authors also for more authentication and web presence. It will increase your domain authority.


SEO Straight Drive

Most Important Facts about Google
@ Back-links hold higher value
@ Inbound Anchor Text holds value
@ Age of Domain holds value
@ Fresh new contents hold higher values
@ Page speed and minimum use of flash us preffered

Need a little more Search Engine Marketing help?

Do Share your views about it with me and let me know if you have any doubts or questions..
STAY CONNECTED AND STAY HAPPY
For more details log on to my company's website www.v2infotech.in
You can also send me mail on viratsshukla@v2infotech.co.in