Monday, 1 May 2017

Effective Ways to Track Your Competitors

The Few Effective Ways to Track Your Competitors’ Online Marketing Strategies

Most of the businesses that you will find around have their online platforms to showcase their products and services. The business world has become more competitive than ever before. Every business is constantly on the hunt for improved tools and strategies to outshine its competitors. This is primarily the result of improved technological resources and improved marketing methods. Success is very hard-earned in this field. This implies that competitive analysis of marketing tools is more crucial and critical than ever. You thus constantly need to be on track with the latest developments in your industry and the new or innovative steps your competitors are taking.

Comparison of Websites
The backbone of any business’s online or digital presence is its website. Be it through any advertisement on the internet or social media, the user is redirected to the website of the business. It is a very critical tool to optimize the state of competition, especially where mobile optimization is of such a huge importance. Analyze your competitor’s website carefully. First, notice the landing pages that are offered on their sites. Next, you must check the navigation of their website. Then look for social media integrations in the website, in the form of following buttons. The loading time of the website is another important factor to take note of.

Note The Content Competitors are Using
The content is a major differentiating factor as far as digital marketing strategies are concerned. The role of good quality content of all types for the niche your business covers does count a lot nowadays. The content is the foremost consideration in this regard. The next factor that you should notice is the frequency of the posts. Note the intervals at which the blogs are updated. Also, you should notice whether they are using mixed content, for instance, ebooks, Tumblr, and webinars. Note whether the posts are thoughtful or hastily published with less perfection. Check whether the content is original and well-edited plus researched. The social media is also included in this case.

SEO is the Easiest Section of Comparative Analysis
SEO can be called the easiest section of the competitive analysis of marketing techniques. It’s due to the abundance of tools for quantitative examination of the website against other websites. Also, SEO is a very competitive art. You must ensure that the SEO tools which you utilize to comply with the standards set by Google. You must notice the rankings that the competitors have the keywords related to the industry. The site traffic that the websites of other businesses receive on a monthly basis is also important. Also, the rankings of their pages will tell you how trustworthy as well as established they have become in the eyes of Google.

Improve your online performance

Thus these are the few parameters which can help you to track your competitors’ digital marketing strategies. These strategies form the basic pillars of a website’s online presence. Many innovations are being made on the existing strategies, for which these golden rules become all the more necessary. So go ahead and apply these strategies to track the performance of your online competitors. In this way, you can determine ways to better your performance on all the online platforms. 

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